Nintendo's women gamers could transform market

[Jitway]

Japanese women have overtaken their male counterparts to become the biggest users of Nintendo's Wii and DS machines in a seismic shift that the company said would ''transform the video games industry''.

 

If the change repeats itself around the globe, said analysts, it could force a complete change of business model for many of the world's largest games makers.

 

According to Nintendo’s own Japan-only figures, 51 per cent of Wii users and 53 per cent of players on the handheld DS machine are women. ( That is quite a lot ).

 

Read about it here

 

http://business.timesonline.co.uk/tol/busi...icle2629649.ece

[Lucandrake]

woah, that's a sexual mate and then some for every male counterpart!

[Robert]

So why don't women represent half of forum posters?

[Jitway]

So why don't women represent half of forum posters?

 

Because this is emulation. Never said they were intelligent enough to run a emu.

[Devia Eleven]

Nintendo game systems always seemed feminine, with their slick exterior, and genre of games. I've actually never seen some boy playing a Nintendo DS, always some girl, tis troo.

[JKKDARK]

So why don't women represent half of forum posters?

 

Because japanese women can't read english

[L.S.D]

It doesn't matter. The rest of the world's ladies still won't catch up to it.

Only in Japan......

[Wizard]

It doesn't matter. The rest of the world's ladies still won't catch up to it.

Only in Japan......

It's a step in the right direction to say the least. It's appealing and that's what counts.

[Reaper man]

So why don't women represent half of forum posters?

 

Because this is emulation. Never said they were intelligent enough to run a emu.

 

gee, that is rather sexist of you to say ;/

[L.S.D]

So why don't women represent half of forum posters?

 

Because this is emulation. Never said they were intelligent enough to run a emu.

 

gee, that is rather sexist of you to say ;/

To say it in unsexist way, women just don't bother. They rather it to be "plug and play"

[Wizard]

Actually, I firmly believe everyone would rather want it easy like that. If XP was bitchin' off the bat, I wouldn't need to update it, tweak it and spit on it.

[Devia Eleven]

It's significant if you take a look at the Wii and DS sales figures in comparison to their next gen counterparts. If half of that market globally was women you don't think Microsoft and Sony would just let Nintendo keep exclusive access to those users, do you? With that many women showing interest in video game consoles marketing would shift to lure them onto other platforms, which could result in a dramatic alteration of the way game designers project women in video games. Could it happen in the U.S.? That's the real question right at the moment, and to be honest I believe it is already taking place. I know more than a handful of women who waited in line for the Wii.

[Jitway]

So why don't women represent half of forum posters?

 

Because this is emulation. Never said they were intelligent enough to run a emu.

 

gee, that is rather sexist of you to say ;/

 

Not really just the truth. If it were not so then emulation/gaming and tech sites would be flooded with females.

[Reaper man]

intelligent is the wrong word

 

not interested enough to bother/oblivious/not tech savvy might have been better terms to use