Well buying coffee from a coffee house, unlike arcade gaming, is trendy. Also, getting coffee from Starbucks, for example, is a sign of doing well. It's more a social thing than the actual coffee. I mean it tastes great, but I don't think $3.50 is worth for a Frappucino (but damn they're tasty.)
Starbucks and coffee shops in general do quite well here. Why? We can just make our own coffee at home, so why would someone go to a store to *pay* for coffee at a more expensive price than when we can enjoy at the comfort of our own home. <---well, that's one of his examples actually, but worth a thought.
It's the same reason why people buy clothes at Banana Republic, when they can easily get the same garment at their sister store, The Gap. Well usually atleast, unless it's a finely knit cashmere sweater, then I'll splurge at BR.
Antiwinner makes a very good point about image and arcade. It's true that going to an arcade doesn't make anyone look cool, but rather the exact opposite. The only people that I see at the arcades are the supposed social "outcasts." Which can't be farther from the truth because we are all comfortable with our own group, and everyone else are outcasts.
But I think the image of gaming has changed and has become a lot more mainstream but mostly only in the console market. Since the original Playstation, video game playing has become much more popular and accepted. Sure the SNES and previous consoles (and even PC but that's a totally different realm of games) were popular to us, but how many people actually owned the systems compared to the sheer amount of PS2, XBOX, and Gamecubes sold now. This gradual shift has slowly killed the arcade. Before, we needed to go to arcades to get our fill of top of the line badass games.
Everything I just said here has been already said so I'm beating a dead donkey. But hell, I'm bored and I have to go to class.
Edited by GryphonKlaw, 18 February 2004 - 06:42 PM.