The Interactive Digital Software Association (IDSA) sent out a release today indicating that it has formally changed its name to the Entertainment Software Association (ESA). The ESA's purpose is to offer services to publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3) trade show, business and consumer research, government relations and First Amendment and intellectual property protection efforts. The new name is effective immediately, and as a result their Web site has been changed to www.theESA.com.
"More than half of all Americans derive hundreds of hours of entertainment from the software they play on their PCs, their video game consoles, their cell phones, and on the Internet," said ESA President Douglas Lowenstein. "The members of the ESA are the companies creating and publishing this entertainment software and our new name is a more clear and direct statement defining this exciting industry we represent."
"We did not arrive at this decision lightly," Lowenstein said. "We consulted with people we've worked with in the industry, the media, and in government. And it was clear to us that the name ESA adds a clarity and focus that will enhance our ability to represent the industry as we look forward to the tenth anniversary of the association's creation."
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IDSA Changes It's Name
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